Privacy Policy

Wedding Sparrows operates the website located at https://weddingsparrows.com, including its related pages, content, communications, and internal advertising-operation systems (collectively, the “Services”).

This Privacy Policy explains how we collect, use, store, share, and protect information when you visit or interact with our Services.

By using the Services, you acknowledge that you have read and understood this Privacy Policy.

1. Who We Are

Wedding Sparrows is an independently operated wedding inspiration, bridal style, and wedding lifestyle content website.

Website: https://weddingsparrows.com
General Contact: [email protected]
Privacy Contact: [email protected]
API and Compliance Contact: [email protected]

2. Information We Collect

We may collect information directly from you, automatically through your use of the Services, and from service providers or commercial partners.

Information You Provide

When you contact us, submit a form, request information, apply for a partnership, or subscribe to communications, we may collect:

• Your name;
• Email address;
• Company name;
• Information included in your message or inquiry;
• Any other information you voluntarily provide.

Please do not send sensitive personal information, financial-account credentials, government identification numbers, or other confidential information through public contact forms or unencrypted email.

Information Collected Automatically

When you visit the Services, we or our service providers may automatically collect:

• IP address;
• Device type, browser type, browser language, and operating system;
• Pages viewed, links clicked, referring pages, exit pages, and visit times;
• Approximate location derived from IP address;
• Cookie identifiers and similar online identifiers;
• Website performance, security, diagnostic, and fraud-prevention information.

Information From Third Parties

We may receive limited information from third parties, including:

• Analytics providers;
• Advertising and measurement providers;
• Affiliate networks and merchant partners;
• Website hosting and security providers;
• Email and communication providers;
• Social-media platforms when you interact with our official content or accounts.

The information received depends on your settings, the third-party services you use, and the agreements between you and those third parties.

3. How We Use Information

We may use information to:

• Operate, maintain, secure, and improve the Services;
• Respond to inquiries, support requests, feedback, and partnership messages;
• Send newsletters or communications you request;
• Understand website traffic, user engagement, and content performance;
• Measure advertising performance, affiliate referrals, and marketing effectiveness;
• Detect, investigate, prevent, and address fraud, abuse, security incidents, and technical issues;
• Comply with legal obligations and enforce our Terms of Service;
• Protect the rights, property, safety, and security of Wedding Sparrows, our users, partners, and the public;
• Support internal advertising reporting, campaign management, and compliance workflows.

4. Affiliate Links, Sponsored Content, and Advertising

Wedding Sparrows may participate in affiliate marketing programs and may earn commissions when visitors click qualifying links or make purchases through certain links on the Services.

Affiliate links do not increase the price you pay unless expressly stated otherwise. We may receive information from affiliate networks or partners about referral activity, including whether a click, lead, or purchase was attributed to our website.

We may also publish sponsored content, promotional material, advertisements, or commercial collaborations. Where applicable, we will make disclosures regarding material commercial relationships.

Wedding Sparrows does not process or store your payment-card information when you make a purchase through a merchant, retailer, or affiliate partner. Payments and transactions are handled by the relevant third-party merchant or service provider.

5. Cookies and Similar Technologies

We may use cookies, pixels, web beacons, local storage, and similar technologies for website functionality, analytics, security, advertising measurement, and affiliate attribution.

These technologies may include:

• Essential cookies necessary for website functionality, security, and fraud prevention;
• Analytics cookies used to understand traffic, engagement, and website performance;
• Advertising or measurement cookies used to measure campaign performance or limit repetitive advertising;
• Affiliate tracking cookies used to attribute qualifying referrals or purchases.

You may manage cookies through your browser settings. Blocking some cookies may affect certain website features or functions.

Where required by applicable law, we will request consent before placing non-essential cookies or similar technologies on your device.

6. Analytics and Advertising Technologies

Wedding Sparrows may use third-party analytics and advertising services, including Google services, to understand website usage, measure campaign performance, improve content, and evaluate marketing effectiveness.

These providers may use cookies or similar technologies to collect information about visits to this and other websites, subject to their own privacy policies and applicable law.

We do not knowingly use sensitive personal information to create advertising audiences or make decisions about users.

You may manage certain advertising preferences through your browser settings, device settings, cookie controls, and third-party advertising preference tools where available.

7. Internal Google Ads API Use

Wedding Sparrows may use an internal advertising-operations tool connected to Google Ads through the Google Ads API.

This tool is used solely by authorized internal personnel for advertising operations. It is not offered as a public software product, client portal, agency platform, or third-party campaign-management service.

The internal tool may access and process limited Google Ads account information necessary for internal reporting, campaign management, security, audit, and compliance purposes. This may include:

• Google Ads customer account identifiers;
• Campaign, ad group, ad, keyword, negative-keyword, budget, and bidding information;
• Performance metrics, including impressions, clicks, cost, CTR, CPC, conversions, and search-term data;
• Authorized OAuth connection information needed to maintain secure access;
• Audit-log information related to authorized advertising changes.

Google Ads API data is used only for internal reporting, campaign management, optimization, security, and compliance workflows.

We do not sell Google Ads API data or provide third parties with access to our Google Ads API credentials. Access to such information is limited to authorized personnel and service providers that need access to operate or secure our internal systems.

8. How We Share Information

We may share information only as reasonably necessary for the purposes described in this Privacy Policy, including with:

• Website hosting, analytics, security, email, and technical service providers;
• Affiliate networks and commercial partners for attribution, reporting, or payment purposes;
• Advertising and measurement providers where enabled and permitted by law;
• Professional advisers, including legal, accounting, insurance, and compliance providers;
• Government authorities, regulators, law enforcement, or other parties where required by law;
• A buyer, investor, successor, or other party involved in a merger, acquisition, financing, restructuring, or sale of all or part of our business.

We do not knowingly sell personal information for monetary consideration.

Depending on the advertising and analytics technologies in use, certain disclosures of online identifiers may be considered “sharing” or targeted advertising under some U.S. privacy laws. Where applicable, you may have the right to opt out of such processing.

9. Data Retention

We retain information only for as long as reasonably necessary to:

• Provide and improve the Services;
• Respond to inquiries and fulfill requests;
• Maintain security, fraud-prevention, audit, and compliance records;
• Meet legal, tax, accounting, and contractual obligations;
• Resolve disputes and enforce agreements.

Retention periods vary depending on the type of information and the reason it was collected.

10. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect information against unauthorized access, disclosure, alteration, misuse, loss, or destruction.

These measures may include restricted access, credential-management practices, encryption in transit where appropriate, audit logs, security monitoring, and limited personnel access.

No internet-based system is completely secure. You should use caution when sending information online and avoid transmitting highly sensitive information through unencrypted channels.

11. Your Privacy Choices and Rights

Depending on your location and applicable law, you may have the right to:

• Request access to personal information we hold about you;
• Request correction of inaccurate or incomplete information;
• Request deletion of certain personal information;
• Request a copy of certain information in a portable format;
• Object to or restrict certain processing;
• Withdraw consent where processing is based on consent;
• Opt out of targeted advertising or certain sharing of personal information;
• Appeal a decision regarding a privacy request where applicable.

To make a privacy request, email [email protected] with the subject line:

Privacy Request

We may need to verify your identity before processing your request.

12. California and Other U.S. State Privacy Rights

Residents of California and certain other U.S. states may have additional privacy rights.

Subject to applicable exceptions, you may request:

• The categories and specific pieces of personal information we collected about you;
• The categories of sources from which we collected personal information;
• The business or commercial purpose for collecting, using, or disclosing personal information;
• The categories of third parties with whom we disclosed personal information;
• Correction or deletion of certain personal information;
• Opt-out of certain targeted advertising, sale, or sharing practices.

Where required by law, we will honor valid browser-based opt-out preference signals, including Global Privacy Control, for the browser or device that sends the signal.

To submit a request, email [email protected] with the subject line:

California Privacy Request

13. EEA, UK, and Switzerland Privacy Notice

If you are located in the European Economic Area, the United Kingdom, or Switzerland, we process personal data only where we have a valid legal basis, including:

• Your consent;
• Performance of a contract or steps taken at your request;
• Compliance with legal obligations;
• Our legitimate interests, such as maintaining website security, improving content, responding to inquiries, preventing fraud, and measuring website performance.

You may have rights to access, correct, delete, restrict, object to processing, withdraw consent, and lodge a complaint with your local data-protection authority.

Where personal information is transferred internationally, we use appropriate safeguards where required by applicable law.

14. Children’s Privacy

The Services are not directed to children under 13 years of age, or under any higher minimum age required by applicable law.

We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, contact [email protected] and we will take appropriate steps to review and delete the information where required.

15. Third-Party Websites

The Services may contain links to third-party websites, merchants, retailers, affiliate offers, products, or services.

We are not responsible for the privacy practices, content, security, or policies of third parties. You should review the privacy policy of each third-party website before providing personal information or completing a transaction.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, legal obligations, or Services.

When we make changes, we will revise the “Last Updated” date at the top of this page. If a change is material, we may provide additional notice where required by law.

17. Contact Us

For questions, requests, or concerns about this Privacy Policy or our privacy practices, contact:

Wedding Sparrows
[email protected]
[email protected]
[email protected]